Familiar Pigeons Return for DIRECTV's Football Season Campaign
Steve Buscemi and Henry Winkler Reprise Iconic Roles, Joined by Deion Sanders
Campaign Highlights DIRECTV's Exceptional Football Coverage
For the upcoming football season, DIRECTV has enlisted the help of renowned actors Steve Buscemi and Henry Winkler, who reprise their roles as the iconic pigeons Frank and Bobby, to star in a new advertising campaign. The campaign welcomes former NFL star Deion Sanders, also known as Coach Prime, to the cast, adding an exciting element to the familiar pigeons.
The campaign, developed by TBWAChiatDay LA, emphasizes DIRECTV's unparalleled football coverage and the exceptional viewing experience it offers. The commercials feature Buscemi, Winkler, and Sanders as the pigeons, providing commentary on the upcoming football season and highlighting DIRECTV's comprehensive coverage.
The campaign aims to educate consumers about the extensive football programming available on DIRECTV, including live games, NFL RedZone, and exclusive shows featuring renowned analysts and former players. By emphasizing the platform's unparalleled coverage and the entertaining antics of the beloved pigeons, the campaign is expected to resonate with football fans and drive subscriptions.
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